"Transparency" a term business people are prone to use as a result of the fallout from many unethical business dealings in the early 21st century, refers to: organisations, particularly their management, increasing their efforts to be more open to their various constituencies, Making accounting procedures even more understandable to the SEC, CEOs committing to share profits with employees and shareowners, Renewed efforts to publish corporate codes of ethics. Test. youtube, flickr and facebook are examples of what kind of collaborative media? d. They fail to include important information. b. a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy. Once you have completed the test, click on 'Submit Answers for Grading' to … directly interacting to influence elected officials or government regulators and agents, protesting in Washington, D.C. about a particular cause, the enhancement of communication between investor-owned companies and their shareholders, small groups of a targeted public who are interviewed for research, a group of people chosen to be finalists for the next reality show, a group of people who want to go into public relations, the practice of combining public relations, marketing, advertising and promotion into a seamless campaign is known as. The Rotary float in the Rose Parade is seen by between 250-million and 1-billion people every year. public relations professionals often deal with either internal or external communications. Please name the four steps of strategic public relations management in the correct order. Which of the following best describes those two types of communications? Whereas the primary purpose of marketing is cost reduction, the goal of public relation is profit generation for organizations. Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company. Unlike traditional journalism, it creates fictitious, hilarious stories to attract attention from customers about brand. ... A 347 Quiz 4. They used the media to create American heroes, promote circus acts and settle the West. Staff functions advise those who set policy and oversee operations. mheberden. d. find out which media have been most friendly to their client in the past. What is the most common name of public relations in the government sectors (other than "political lobbying")? To decrease the number of employees who believe that they would benefit from union membership from 60 percent to 40 percent by March 1. The release describes an event or product that might interest the public. Browse from thousands of Public Relations questions and answers (Q&A). According to the PRSA Code of Ethics, "loyalty" should be made only toward the client, instead of dual loyalty -- professionals being faithful to the client, while serving the public interest. PR practitioners can put news on the website for reporters to access anytime, blogs provide an opportunity to communicate with publics and find target audiences, podcasting allows organisations to provide audio and video information to the gernal public without news media. Top management and public relations staff view the function as "management". a. news organizations move slowly and need plenty of time to rewrite the release. Two major factors are changing the face of today's communications. Explain what aspects of public relations are best reflected/demonstrated in the Tylenol crisis case. The _____ is the specific mix of advertising, personal selling, sales promotion, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives? When one author wrote, "Very simply, my job was to get the client's name in the paper," he was describing the role of (fill in the blank). Match. What is the name of this media type? Quiz … Which practitioner is credited with coining the term "public relations counsel" in the 1923 book Crystallizing Public Opinion? Please focus your answer on the appropriate model of public relations. How can you categorize the roles of public relations practice into two types? Which of the following is not one of core principles from the PRSA Code of Ethics? d. planned and continuous communication to obscure the inadequacies of an organization or product. a. PLAY. b. publish the release as it was written. c. The release is laden with adjectives and puffery. Planning and Programming 3.Taking Action and Communicating 4. the internet has changed public relations in what way? Evaluating the Problem. STUDY. Public Relations Exam Questions. T/F, For effective integrated communication, marketing needs to control the public relations function. 12 terms. Learn. Benefits of this media include high credibility and transparency. If receivers already agree with your position. Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top. … Created by. The practitioner controls advertising placement but not publicity placement. The questions … By the late 1980s, females became a majority. Spell. Read Best Public Relations (PR) Interview Questions with their answers. T/F, The number of women in public relations has increased steadily. To evaluate the public relations program, in the Cedar Springs Community Hospital case, the Public Relations Department conducted evaluation research, which was modified from the earlier research (conducted before the program was implemented) in order to address more timely-relevant matters. d. has limited interest, describes contrived events or is written to please the company’s bosses. What practitioner role tends to be the lowest paid in all types of organizations? public relations professionals interact with which groups? guerilla tactis are which of the following? Prepare for your Public Relations exam and review practice questions and answers. a. rewrite the release to put the news in the lead. Please focus your answer on the appropriate model of public relations. Defining Public Relations Problem 2. a. send as many press releases as possible to as many people. Gravity. a. has limited interest, describes important events or is written to inform the public. b. Corporate social responsibility boils down to: Providing safe products that perform well and do not harm the environment, providing employees a safe, healthy work environment, avoiding discrimination in hiring, promoting and retaining the best people for your organisation. T/F, To practice two-way asymmetrical model of public relations, research of attitudes is very important to determine how to persuade publics to behave in the way the client (organization) wishes. T/F. the definition of community relations as a public relations function includes, the goal of benefitting the organisation only, the goal of benefitting the community only, unplanned, spontaneous participation with a community, participation with a community to maintain and enhance its environment. a. a collection of techniques for persuading people to buy products they don’t need. Public relations professionals often deal with either internal or external communications. Which one of the following represents all that is known about a situation (as the first step in the four-step processes of strategic public relations management)? d. The releases is telling the public what to do. effective public relations practitioners first, send as many press releases as possible to as many people, determine which media outlets best serve their purposes, ask editors to promise to use their press releases, find out which media have been most friendly to their client in the past. Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team? Which of the following is NOT among the reasons journalists complain about a lack of objectivity in news releases? Public relations Interview Guide will tell us that gains an organization or individual exposure to their audiences using topics of public … Write. newspapers, television and radio are examples of what kind of media? they fail to include important information, public relations professionals should send news well in advance of the publication date because, news organisations move slowly and need plenty of time to rewrite the release, a release received close to a deadline is likely to be thrown away, a release received close to a deadline leaves news organisations with too little time to plan special coverage, a release received too close to a deadline is less likely to be published, if a news release contains a statement such as "parents are worried about the amount of violence in our society", that release is of questionable news value because it is, Public relations is defined as a _____ within an organisation, public relations practitioners develop, execute and evaluate organisational programs that promote the exchange of influence and understanding _____________, among an organisations constituent parts and publics, in an attempt to make sure organisational secrets are not leaked, when initial attempts to cover up negative news fail, organising social events to benefit a non-profit agency, joining social groups to promote an organisation, working on behalf of a social cause that benefits society as a whole, marketing an organisation to specific social groups, as part of its management function, public relations practitioners might, assist in influecning or changing public policy, a public is defined as a group of individuals or organisations who, a group can become one of an organisations _____ when it recognises an issue related to an organisation, understands its relevance to the groups members and begins to talk about or organise to take action on the issue, public relations, advertising and marketing are _____ terms, decision making in an organisation should include PR practitioners because, theyre the only ones who know how to communicate the decisions with appropriate publics and audiences, they are in charge of the social responsibility of the organisation, they are at the highest levels of organisational leadership with the organisation, their interaction with the organisations publics gives them insight into valid issues that may influence decisions, public relations practitioners should be involved in management's decision making _____, only if key publics will oppose the decision, which of the following is secondary research, using company or public records and contacts, reviewing previously published or broadcast information.