Explain difference between wholesaler and retailers and their types. In the past, marketing communication is one-way, now it is two-way or dialogical between marketers and consumers, in other words, direct marketing opens the door to interaction. The internet, in connection with other marketing activities, is a cost efficient and interesting alternative for offline market research (Weimann, 2001). Main Marketing Concepts The marketer’s ensure that customers have easy access to them via toll-free numbers, chat tools, email, etc. The goal is to know the market so that it is used to make the right decision. Showro… PR supported the organisation in maintaining its reputation and good attitude with the publics. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Media Basics in general, the mass communication process is one-way from the source to the receiver, but Ogilvy's (Moriarty, Sandra. See our User Agreement and Privacy Policy. For example, “you were interested in an x product. We will discuss the major tools-. Marketing Public Relations not only does publicity but also assists in many different tasks. Pricing strategies include customary pricing, using a price for a long period of time, and psychological pricing, which uses advertising strategies to influence consumer ratings. Clipping is a handy way to collect important slides you want to go back to later. 1) Direct mail – It is referred to a message sent to the prospective buyers through mail. Competitive advantage arises when there are different brands and superior to competitors. Scribd will begin operating the SlideShare business on December 1, 2020 Marketers need to shortlist the buyers carefully and send the messages accordingly. Figure 1. SWOT helps managers gain an important understanding of the data. Marketing objectives are generally quantitative. - Publication as eBook and book Body lotion Citra yellow natural, made from natural spices, with glass bottles first got a response from the consumer, the scent and skin looks yellow natural. If you continue browsing the site, you agree to the use of cookies on this website. A marketing plan or design is a document that contains strategies for using marketing elements to achieve marketing goals. - Assess the needs and desires of consumers of a product A) communications channels that should be integrated under the concept of integrated marketing communications. E. Non-traditional Media. Referral Programs 1. The product is the object and the reason why there is a marketing effort. B. Psychographic segmentation is a segmentation based on lifestyle and human personality. Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1. SALES PROMOTION, OTHER PROMOTION TYPES Communication refers to the way of giving, receiving and exchanging information by writing, visual or speech, consisting sender, message, encoding, media channel, decoding, receiver and response or feedback (Mohamad, 2015). - Develop a marketing mix strategy: select product design and performance criteria, pricing, distribution, and marketing communications.